Soon after the FIJI Water bottle label redesign, the brand has launched a new 700-milliliter bottle size for drinking on-the-go. The company designed the new, smaller size to fit in places like gym bags and car cup holders.

The new bottle celebrates FIJI Water’s 20th anniversary and marks the brand’s first new bottle in nearly 10 years. In addition to the FIJI Water bottle label redesign, the brand recently released its first television advertising campaign.

The 700-milliliter bottle features the same square shape as the original FIJI Water bottle design. FIJI said the iconic shape makes the bottle convenient for activities like exercising and commuting.

Vice President of Marketing Clarence Chia said:

“We understand that people are on-the-go more than ever, and we created the 700-milliter size to fit whatever lifestyle our consumers lead. Reaction to our new label design and television campaign was extremely positive earlier this year with sales outpacing expectations, and the expansion of our product line-up with the new 700-millilter further enhances our ability to meet consumer bottled water needs across all activities and occasions. The 700-milliliter launch marks another huge step in the growth of FIJI Water. This new offering will help consumers continue to incorporate healthy beverage choices into everything from their daily routines to special occasions.”

h/t: http://www.packagingstrategies.com/articles/88171-new-slim-sleek-fiji-water-700-ml-bottles-fits-in-everywhere-you-go

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