2015-04-22 12.05.24

Merging convenience with clever packaging, Tribe launched a new hummus and pita chip snack pack designed to catch the eyes of health-conscious consumers. As 2014 marks an incredible sales increase of 77% for hummus snacks with 65 percent of snackers reporting healthy eating a priority, Tribe appealed to the active consumer with on-the-go advantages and bold design. A 2-in-1 single serving pack, the hummus sits above the chips in a thermoformed cup; the perfect size and shape for a cup holder. By incorporating graphics of an “explosion of Garbanzo beans” with one of them also functioning as a see-through section for viewing the hummus, Tribe created an eye-catching and highly functional product.


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