If you’re a creative at work, there’s nothing more interesting than an online quiz that helps you uncover more about who you are and how you function (and shave a few minutes off your workday – sorry boss!)
While perusing my LinkedIn feed this week for inspiration, I stumbled across an Adobe quiz that identified “My Creative Type” through a series of unique questions and visually stunning graphics. Each type (The Artist, The Thinker, The Adventurer, The Maker, The Producer, The Dreamer, The Innovator, and The Visionary) has an exclusive profile, complete with creative strengths, untapped potential and ideal collaborators to work with.
As a content marketer, I was curious to know my creative type and upon completing the quiz, I identified as The Producer. I quickly shot the link over to my colleague, Megan, who also happens to be our team’s graphic designer. She identified as The Artist. According to Adobe, we make ideal collaborators, which is good, because our daily tasks are closely intertwined.
But because creativity spans industries, departments and functions, any individual can find the feedback useful, whether you’re a graphic designer for a large retailer, a marketer for a pharmaceutical company, or a packaging engineer for a small private label manufacturer.
However, the quiz results also present a knowledge gap: How can participants improve their untapped potential? What tools are available to help supplement their weaknesses? Because in today’s highly-digital age, there has to be online software and tools available to help boost creativity and productivity in the areas that you lack, right?
For creatives in the packaging industry looking to strengthen their untapped creative potential, look no further; we’ve rounded up key packaging technologies for your Adobe creative type. With these tools supporting your weaknesses, you’ll have even more time to capitalize on your strengths (and take a few more online quizzes at work – just kidding).
For The Maker and The Thinker: CAD Design Software
According to the Adobe quiz, The Makers and The Thinkers are intellectual, focused and dedicated individuals who specialize in their craft, but often struggle finding play in the process and applying their ideas to real-life. These types of creatives are analytically precise but hate the application and process, even though they understand its’ importance. They need tools that help spur their creative packaging ideas AND help them enjoy the process to make packaging projects a reality.
Creative packaging professionals like this would find tools like packaging CAD design a perfect solution to their problems. Packaging CAD software focuses on structural design (allowing designs to be parametrically rebuilt with geometric values), product development, virtual prototyping and manufacturing, providing the precision The Makers and The Thinkers crave, while also bringing their designs to life in 3D (with room to experiment and play.) They can also find delight in the process, as these 3D design tools give The Makers and The Thinkers the ability to watch quick folding of the design, even curved creases right on the computer screen.
For The Artist and The Dreamer: 3D Design Software
Empathetic, imaginative and sensitive, The Artist and The Dreamer creative types both love the abstract. The Artist loves bringing new concepts to life, while The Dreamer uses emotions to generate unique ideas. But Adobe also believes that The Artists hold back their authentic expressions and The Dreamers struggle to make dreams a reality. In the packaging process, these creative types are not ordinarily interested in physically mocking-up packaging prototypes, so the opportunity to quickly produce unique designs in virtual spaces is appealing.
Packaging 3D design software is the perfect solution for The Artist and The Dreamer packaging creatives. 3D software integrates with current Adobe technologies such as Illustrator, aiding in the brainstorming of new ideas, and quickly turning them into 3D designs. The Artist can get bold in their presentations, utilizing original artwork, special materials and finishes, and The Dreamer can quickly create new packaging ideas such as design cartons, bottles and trays all online in 3D. Working in their preferred space (digital) also helps them quickly present their new unique designs to executives for approvals.
For The Adventurer, The Innovator, The Visionary and The Producer: Packaging Management Software
The Adventurer, The Innovator and The Visionary are innovative and full of big ideas. They see possibility everywhere and are very energetic. But according to Adobe, these types, unfortunately, have a hard time committing to a particular project, tasking to it daily and seeing it to fruition. They like ideas, not details — but that’s not how a packaging concept makes it to the store shelf.
Packaging management technologies such as workflow software help these creative types. Workflow software breaks down these big ideas and processes into tasks that manage themselves. Each brilliant packaging thought, artwork or label is queued into the workflow and users are alerted when it is their turn to complete a task; helping them to prioritize what needs to be done on a day-to-day basis. This type of consistency helps these particular creative types not only produce brilliant packaging ideas but also helps them see their designs hit the digital or physical shelf through a step-by-step process.
The Producer, however, doesn’t have a problem getting things done – these creative types enjoy collaborating across teams to see a project through from start to finish. Quite simply, they are doers. But while they are productive, Adobe warns Producers that their busyness should always be more than busy work. Looking beyond a job well done, The Producer needs to ensure that the job is also worth doing. And as project managers, they also need to easily identify broken parts of the process and motivate the team to improve upon those weak areas.
Packaging management software is the perfect tool for The Producer – with reporting features that show how many packaging projects are currently active and where the project bottlenecks are, Producer types will be able to home in on critical chokepoints and apply their leadership skills, subtly moving projects forward quickly and efficiently.
Conclusion: Creatives and Packaging Technology
Upon reviewing the above analysis, I can confidently admit my love for packaging workflow management technology, as it helps me prioritize my day and keep a project on track, while my colleague Megan can continue to create unique and stunning 3D designs, because we both utilize the right software to make our work lives more manageable.
It’s imperative to know your strengths and weaknesses, but even more critical to identify technologies that can assist in boosting your areas of untapped potential. With packaging software such as CAD design, 3D design and automated workflow project management, you can continue focusing on your creative strengths, knowing that the appropriate technology is improving your deficiencies.