In their quest to bring the the marketing of Tang into the twenty-first century while maintaining the classic and nostalgic appeal of their 57-year-old drink, Kraft has issued a full redesign. Adopting the high-energy slogan of “Win Morning,” Tang’s label will now feature visual corresponding depictions to “reinvigorate the brand,” according to Bulletproof, the responsible brand agency. These include two orange halves and an orange splash surrounding the brand’s name and description, which is written inside an exclamation point. In keeping with the traditional color scheme as a means of brand recognition, the colors orange, green, and white will be maintained in the packaging.
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