Classic salt brand, Morton Salt, are bringing a contemporary design to their line of Sea Salt Rubs. In business since 1948, the classic brand is known for their iconic Morton Salt Girl logo. While the…
Posts tagged redesign
Freeze-dried Snack Packaging Redesign Emphasizes Traceability and Transparency
Freeze-dried fruit company Crunchies has revealed its brand redesign. Global ingredient company Chaucer Foods acquired the brand last year and conducted a long market research study to create the new snack packaging, logo, website and…
Eye Care Product Line Gets Stylish and Functional Packaging Redesign
Akorn Consumer Health has introduced a functional packaging redesign for its line of TheraTears eye care products. The new design has been applied to a total of 20 eye drop SKUs and includes lubricating and…
BJ’s Wholesale Club Overhauls Private Label Packaging with new Photography, Logos and More
BJ’s Wholesale Club has partnered with CBX to revamp its private label packaging. As part of a brands consolidation and redesign project, CBX created hundreds of new designs for the retailer’s Berkley Jensen and Wellsley…
Carlsberg Beer’s Visual Packaging Takes a ‘Hop’ Forward
Taxi Studio has redesigned the visual packaging and brand identity for Carlsberg beer, the flagship brand in Carlsberg Group’s portfolio. Over an 18-month period, Taxi Studio worked with Carlsberg’s senior brand management and internal design…
Hair Care Line’s Cool Packaging Redesign Targets Young, Professional Males
TricorBraun created cool new packaging for the Billy Jealously Black Line of men’s grooming products. Billy Jealousy founders Pat Parsi and Danielle Rouso requested a design that would attract 18-to-40-year-old professional males. The cool packaging…
Visual Packaging Communicates Dove Hair Care Line’s Deep Nourishing Properties
Dove has once again partnered with JDO Brand & Design—this time to redesign its core hair care line. The UK-based design agency was engaged to create visual packaging to elevate the brand to a more…
Modern Packaging Design Features Protein Bar’s Ingredients—and Nothing More
Chicago Bar Co. has created a simple, modern packaging design for its RXBAR protein bars. The Chicago-based company takes—in its own words—a “No B.S.” approach to its products’ ingredients. It uses only whole foods and…
New Batiste Dry Shampoo Bottle Packaging Contains Quirky Design Surprises
UK-brand Batiste has introduced vibrant new designs for its dry shampoo bottle packaging. International brand design agency bluemarlin created the designs to guide consumers through Batiste’s recently expanded line of hair care products. The bottle…
Celestial Seasonings Tea Refreshes Brand Identity, Maintains Eco-friendly Packaging
Celestial Seasonings has revamped its brand identity while maintaining its eco-friendly packaging. The company has updated the packaging of more than 100 tea varieties. The packaging sports a new logo designed to reflect the company’s…
