CPG companies looking for sustainability in their packaging may soon have a new option at their fingertips. That’s because next week a bio-based Polyethylene label option developed by Avery Dennisongo is set to be introduced to the North American market at Labelexpo. While this new labeling film is new to North America, it’s been in use in Europe for over a year. One of the companies that’s taken advantage of this film -made entirely from sugar cane ethanol- is privately owned Netherland company, EEQO. EEQO partnered with Avery Dennison and Braskem to use these bio-based PE pressure-sensitive labels in 1-L bottles of Rhinoc brand floor cleaner.
“At EEQO we strive to make our total value chain sustainable.” Says CEO of EEQO Bas Bakker, “This applies to the product ingredients as well as our packaging materials. We have a sustainability check for all our suppliers and only work with companies having the same footprint as EEQO. We were very pleased to be introduced to Avery Dennison through our label supplier when we asked them for a sustainable solution for our labels. We are proud to collaborate with Avery Dennison and Braskem to create sustainable, environmental value with this new type of label. We are striving to change all of our labels to this sugarcane-based material in the near future.”
Xander van der Viles, sustainability director at Avery Dennison Materials Group Europe adds, “With our expanding product range of sustainable label materials – which now includes these bio based PE label films – we can support converters who want to fulfill brand owners’ needs for packaging from renewable resources, while also helping them to provide a differentiating product and drive sales in a fast-growing segment.”
The polyethylene used in these labels comes from Braskem, who are a leading producer of thermoplastic resins in the Americas and a world leader in biopolymer production. Using what’s known as I’m GreenT PE, a resin that melds innovation, technology and sustainability to form characteristics that are identical to polyethylene. In terms of both application and recyclability and generates a negative carbon footprint.
The new bio-based PE pressure-sensitive labels will be featured at next week’s Labelexpo.