With the lofty goal of reducing 5 million pounds of waste from municipal landfills, San Francisco’s Sun Basket is adopting recyclable and compostable packaging for their meal kit line. While this move may be progressive, it’s not terribly surprising, considering Sun Basket’s long-standing earth conscious approach to its meal delivery service. After all, Sun Basket is known for it’s commitment to offering organic and non-GMO produce, it’s responsible sourcing of sustainable meats and sea foods, and use of locally sourced ingredients. That said, this initiative has ambitions that go beyond the company itself. Sun Basket is hoping to lead the meal delivery industry into a “zero waste” future.

“With this new packaging, we are taking significant steps toward providing the most eco-friendly packaging to our customers,” Explained CEO and founder of Sun Basket, Adam Zbar. “Since day one, Sun Basket has been committed to reducing our impact on the environment, which is why we’re the first meal kit service to institute a box mail-back program.”

Sun Basket’s new eco-friendly shipping boxes come with fully recyclable insulation made from recycled water bottles. Anyone looking for flaws in their green-focused plan should note that even the stickers that are used to roll up the liners so that they can be easily recycled are, in fact, recyclable.

Meanwhile, the gel ice packs that that accompany their meal kits are made from non-toxic, food-derived materials and contain 98% water and 2% non-GMO cotton. All the material in the ice packs are compostable, or landfill biodegradable if consumers choose to throw them away.

So why move to 100% green packaging? “Unfortunately, we found that ninety percent of Sun Basket’s packaging was not being returned and was ending up in landfill.” Says Head of User Experience Tyler MacNiven” With our new solution, which makes it easy for users to recycle and compost at home, we solved this problem without compromising the freshness of our food.”

This new initiative by Sun Basket not only reduced landfill waste, reduces packaging materials that are made from raw materials, which cuts down on both energy use and reduces carbon dioxide and gasses that contribute to the greenhouse effect.

h/t: Packworld.com