Rémy Martin’s Club Connected Bottle uses smart packaging NFC technology to provide product authentication, opening detection and consumer engagement.
Selinko created the cognac bottle’s tamper-proof NFC tag. The tag resides in the bottle’s capsule. The smart packaging technology consists of an NFC chip and an asymmetric encryption.
A consumer can download a Rémy Martin Android application that authenticates the cognac bottle when the consumer taps their device on the top of the bottle. Another tap tells the consumer if the bottle remains sealed or has been opened. If the consumer taps after they’ve opened the bottle it launches a consumer engagement program.
Rémy Martin executive director Augustin Depardon said:
“Not only does the Rémy Martin Club Connected Bottle guarantee the authenticity of the product, but also—and this is the exciting innovation—it allows us to communicate directly with our consumers who like and use our products. Rewards, events, special offers—our communication can now be completely aligned with our clients’ preferences for an optimal relevancy.”
The Club Connected Bottle will be made available this fall at certain nightclubs in China before being scaled up for a market wide release.
Last month, a similar NFC technology designed to authenticate wine bottles was unveiled at the GSMA Mobile World Congress (MWC) in Shanghai.