Ink manufacturing company Chromatic Technologies Inc. has developed thermochromic pull tabs for beverage cans. Chromatic Technologies Inc. is known for its thermochromically-inked temperature indicating beverage cans, made popular by Coors Light’s cold-activated feature used to demonstrate its slogan, “Beer as Cold as the Rockies.” It was also used in a summertime promotional can for Coca Cola.
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Following three years of research and development, CTI offers pull tabs that change colors to indicate whether the can’s contents are warm or cold. The patent-pending tabs will come in blue, green, and red. The tabs go beyond the typical temperature-activated feature on the sidewall and serve a previously unmet need for display in ice chests and crowded refrigerators.

Lyle Small, founder and president of CTI, told Brand Packaging:

“CTI has had an explosion of innovation in the last 12 months, and cold-activated tabs are one of the highest-scoring ideas for purchase intent across beer, soda and energy drinks. Many brands are spending incremental money on decorative colors for tabs. Our ‘cold-activated tabs’ now give brands the option to make that decoration functional and ensure consumers obtain cold beverages.”

h/t: http://www.brandpackaging.com/articles/84829-thermochromic-tabs-for-can-lid-tabs

 

 

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