Perfecta Products, Inc. has rebranded its OTC Zim’s product line to Zim’s Max. Along with the name change,the company unveiled a new logo and fresh packaging for retail.

The rebranding and packaging aim to connect all Zim’s Max products through a single cohesive design. The North Lima, Ohio-based company said the new brand identity strengthens its “approach of starting with nature’s best ingredients and making them perform better through science.”

Director of Marketing & Sales Mark Smith said:

“After years of growth, numerous happy customers, and many new additions to the product line, the timing is right to enhance our brand. The new Zim’s Max visually unites our product portfolio around an enhanced brand promise. With more than 60 years of success, we are thrilled about our next chapter with Zim’s Max.”

The packaging redesign features a new brand mark and the tagline “Nature’s Best, Made Better.” The brand mark consists of an arnica flower to represent nature and molecules to represent science. The two symbols interconnect to form a single mark.

All current Zim’s products—which range from temporary pain relief to skin and lip care—will be available under the Zim’s Max brand, Perfecta said.

h/t: http://www.packagingstrategies.com/articles/88120-perfecta-products-unveils-new-packaging-design-for-zims-max-products

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