ArKay Beverages has created promotional packaging that lets customers sample a variety of its products before committing to a full-size purchase. The paperboard kit holds 15 1.7-ounce samples of the company’s non-alcoholic, liquor-flavored drinks.

Vice President of Sales Angel David said that the company thought consumers would pay to sample the beverages before purchasing its one-liter bottles.

The Melbourne, Florida-based company targets consumers who may not be able to drink alcohol, but still want to socialize—designated drivers, pregnant women and diabetics, for example. ArKay said that by attracting additional customers, it will be able to release new varieties of its alcohol-free liquors, including whiskey, rum, peppermint, orange, mojito and a collection of 20 flavored vodkas.

ArKay products are currently available in 35 countries, including the US, South Africa, Mexico, Australia, New Zealand and most of Europe. The company plans to eventually extend the promotional packaging worldwide.

“With this offer for an ArKay tasting shot, the sky’s the limit. It will enable ArKay to make an impact on households across the world,” David said.

h/t: http://www.packagedesignmag.com/content/company-offers-tasting-kit-for-customers

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