Procter & Gamble has announced a new environmental initiative to use post-consumer recyclate (PCR) recycled packaging for its fabric care products.
The company plans to produce 230 million bottles made of up to 50 percent PCR for brands including Ariel, Dash, Lenor and Unstoppables. According to P&G, if placed end to end, these bottles would equal the distance between the North and South Poles.
P&G estimated the amount of incremental recycled material used by P&G Fabric Care to increase by 3.8 kilotons annually. The company said it plans to make all of its products and packaging from renewable and recycled materials, thus conserving natural resources. The company also plans to inform consumers of what they can do to help.
Gianni Ciserani, Group President of Global Fabric and Home Care, said:
“The increase in post-consumer recyclate in the packaging of our fabric care brands is a huge step in the right direction. We want to make it easier for consumers to choose sustainable brands whilst continuing to deliver superior product performance.”
P&G expects the first of these fabric care product bottles to be available for sale in the first half of 2016.