An increased focus on both personal and planetary health and wellness in the private label sector could be clearly seen at the 2014 Private Label Manufacturers Association Trade Show this past November, and reviewed just this month on packworld.com. Of the 2,750 booths present at the largest show in PLMA history, standout items tended to feature organic, gluten-free, low-calorie, and vegan options packaged in recycled/recyclable and tree-free materials.
This shift was highlighted through lots of matte flexible packaging, windowed bags and boxes, and featured on-pack images of natural and health-oriented products and their ingredients.
PLMA said, “When it comes to the store brands being introduced on the shelves of today’s retailers ‘look at me’ is outshining ‘me-too,’ as innovations in product concept, ingredients, packaging, and merchandising trump national brand equivalency for award-worthy attributes of debut items,” referring to its 50 2014 Salute to Excellence Award winners.
A Mintel report shows that 44 percent of American shoppers feel store brands quality has improved from five years ago, and 39 percent would recommend them. If you’d like more info about the evolution of private label packaging and about technology to accelerate TTM for private label products, download this eBook.