As the European Union begins to implement new packaging laws, it is theorized that larger packages may become the norm.
EU regulation 1169/201 dictates that nutritional labeling, meat origin labeling, and allergen presence labeling are mandatory, as is a minimum font size. This law aims to enhance consumer comprehension.
Clare Goldsberry at “Plastics Today”‘s recent article addresses the crossroads in which this legislation and a simultaneous industry-wide push for sustainability through reduced packaging.
“The government regulators can’t have it both ways. They can’t have less packaging materials for products and 1,000 words of product information on the package,” Goldsberry writes.
Goldsberry notes that manufacturers have until Dec. 16, 2016 to implement these laws, adding that perhaps smart packaging could help satisfy both 1169/201 and sustainability initiatives.