packaging world

While so many products in the health, hygiene, and home goods market are specifically marketed on the basis of gender, designer Sanaa Hellsten is choosing to think outside the box. Her purpose is to prevent alienation for non-binary or transgender customers and focus on the product functionality rather than the target customer’s gender. She said:

“Packaging design is our first interaction with a product and it currently perpetuates gender stereotypes. Designing gender-neutral packaging will encourage gender equality and will create a more sustainable world.”

In keeping with her mission to create packaging that appeals to people of all genders, her company, Basik, has created packaging for a razor kit that focuses on the intended use in terms of body part.
The packaging features matte teal, green, and blue pastel color schemes for a gender non-specific look.


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