Royal Salute has released a new line of luxury packaging for its 21 Year Old blended Scotch whisky. The packaging comes in three colors: sapphire, ruby, and emerald and is accompanied by a matching velvet pouch. It is engraved with the image of a lion above two smoking cannons. Using luxury packaging to channel themes of tradition, Royal Salute’s aim is  to live up to its name. Neil Macdonald, Global Brand Director said:

“…The new design complements with a modern look for our iconic 21 Year Old expression that alludes to the power and grace of our range. Royal Salute is steeped in royalty and history and this new contemporary packaging helps us bring the legacy of our crafted whisky to life.”

h/t: http://www.luxury-insider.com/luxury-news/2014/12/royal-salute-21-year-old-unveils-prestigious-new-packaging

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