We get energy from nature. PANTONE 16-1546 Living Coral, an animating and life-affirming shade of orange with a golden undertone emits this desired familiar and energizing aspects of color found in nature. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment, providing comfort and soothing reassurance in our continually shifting environment.

The humanizing and heartening qualities displayed by the convivial PANTONE 16-1546 Living Coral hits a responsive chord. Our desire for warmth is a fundamental feeling. In our quest to feel better amidst continued unrest, uncertainty and instability in our global culture, we are reaching out to gather up all the warmth around us; seeking out materials with texture and colors that welcome.

With many spending over 50% of their time online, and social media increasingly embedded into everyday life, we are craving human interaction and social bonding; authentic and immersive experiences that enable physical connection and intimacy. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity and the enjoyment of spending time with others and having fun.

While PANTONE 16-1546 Living Coral is a color organically found in nature, it is also very much a color that holds great appeal digitally. Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for PANTONE 16-1546 Living Coral, a color that represents the fusion of modern life, a nurturing color that appears in our natural surroundings and at the same time because of its cheerful brightness, displays a lively presence within social media.

Color enhances and influences the way we experience life. As a shade that affirms life through a dual role of energizing and nourishing, PANTONE 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.

We also see a gravitation toward more humanizing color in response to fear of robotics and artificial intelligence. Colors evocative of simpler times and previous era once considered retro are returning in more modern materials, silhouettes, tints and tones.  PANTONE 16-1546 Living Coral is one of those tones being re-visited, re-discovered and re-invented.

Living Coral’s vibrancy and buoyancy captivates our attention in social media and digital design. With its ebullient nature, Living Coral inspires uninhibited, playful expression.  An organic shade, PANTONE 16-1546 Living Coral is striking in digital mediums, evoking the same inspirational feeling ignited by our natural surroundings.

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Bubbly and effervescent, Living Coral is naturally ideal for packaging applications across all product categories. Warm and welcoming as well as life-affirming, Living Coral invites us to reach out and touch. Linked to humanizing and heartening characteristics, Living Coral evokes feelings of comfort, appealing to our desire for tactility and human connection, making it an excellent color for package design.

To learn more about Pantone’s color of the year and other 2019 packaging trends, download our e-book.

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