2 Tips to Help Organize Your Brand Packaging Process

Work in the digital age was supposed to be easier… faster… more cost-efficient. Eager packaging and design professionals had visions of leaving at 5:00 with a clean desk and a finished to-do list.  However, the reality is these packaging and design professionals are still encountering a seemingly-endless pile of time-consuming, expensive projects. And they’re not alone. The Economic Policy Institute found that overall, American productivity…

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A Bright Future for Brand Building with Packaging Design Patents

This is a guest post by Jeremy R. Kriegel, a partner in the mechanical practice group at the intellectual property law firm Marshall, Gerstein & Borun LLP. When someone develops a great new packaging concept that contributes to the branding of a product and helps differentiate it from competitors, the image of a thought bubble with a light bulb may come to mind. You would…

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2019 East Coast Esko Brand Summit Recap

I recently found myself in the somewhat unusual location of Bethlehem, PA, for an Esko | Brand Solutions, Brand Summit on May 2nd, 2019. “Why this location?” you may ask.  Well, Bethlehem is home to Factory, LLC which is in fact an old Bethlehem steelworks factory that has been remodeled into a fantastic brand support structure for small brand business owners. The dream was to…

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Packaging Sustainability a Priority for CPG Beverage Companies

Sustainability has been and continues to be a top packaging trend in the consumer packaged goods (CPG) industry. In response to consumer demand, companies are frequently testing more sustainable packaging products and spearheading initiatives to increase the use of recycled packaging materials and reduce or outright eliminate “single-use” packaging. Below are specific areas in which sustainability investments have increased, specifically CPG beverages’ packaging. Sustainability Reigned…

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Six Ways Packaging Workflow Management Increases Speed-to-Market

Question: How many days does it take to make a label change? Answer: 198 Let’s be honest. 198 days is a lot of time: 6.6 months, 28.29 weeks, and 4,752 hours – to be exact. And beyond being just “a lot of time,” 198 days is a real problem. In today’s on-demand society, your consumers want their product now, not 198 days from now. Every…

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Single Source of Truth Key for CPGs Looking to Quickly Meet Growing E-commerce Demand

As more and more consumers embrace online shopping, packaging continues to play a pivotal role in the e-commerce experience. In a recent study conducted by Danaher’s Product Identification platform, of shoppers who had purchased food and beverage products online, 75% of them stated that they plan to purchase more snacks online and 63% of shoppers planned to purchase more health, beauty and personal care products…

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Trust Issues: Why Product Packaging Matters to Consumers

It seems trust is eroding in all areas of society. But what is society doing to forge new bonds of trust and maintain those that still exist? It’s a question I continually asked myself during Chicago’s TEDxChicago event, “Press Pause” on May 1st, 2019. Throughout the series of talks, I was reminded that trust is ruptured in many areas: in our medical system, in the…

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Pharma and Life Sciences Companies in the EU Face New Packaging Regulations. What Do You Need to Know?

Pharmaceutical companies selling medical devices and pharmaceutical products in the EU will soon need to meet a new – and complex – set of regulations. The regulations, called Medical Device Reporting (MDR), are four-times longer than the previous European medical device regulations. They will greatly affect what information goes onto product labels and packaging. MDR, which will go into effect in May 2020, presents both…

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Comprehensive List of Packaging Events in 2019: May through December

The first half of 2019 may be in the rearview mirror, but packaging professionals can take heart!, There are still opportunities to attend some of the world’s best packaging events on the road ahead. In the months to come, packaging professionals can get a preview of new products and innovative packaging, work with the latest tools and technology to support their job functions, contemplate the…

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How Cannabis Companies Can Adhere to Product Packaging Regulations

Packaging professionals working in the cannabis industry may have a tough time chilling out, as the booming industry is expanding geographically and booming monetarily. In 2017, North Americans spent $9.2 billion on cannabis, according to Arcview Market Research; by 2027, they’re predicted to spend $47.3 billion. In the U.S., 33 states have legalized cannabis in some way, including 10 states (and Washington D.C.) that have…

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