Through packaging technology and science, Colorado-based Chromatic Technologies Inc. (CTI) recently broadened its range of colors used in thermochromic applications for metal can decorating.

Joining its original blue, new proprietary red and yellow thermochromic inks will make hundreds of new colors available. All inks will use CTI’s proprietary High Velocity Ink (HVI) delivery system. The company claims that HVI applies all inks efficiently at high speed and ensures protection against heat and sunlight. In addition, CTI cites two key advantages of HVI: smaller particle inks that can run at higher speeds and less waste while producing higher yields.

Chief Marketing Officer Patrick Edson said:

“Every brand can now create its own unique fingerprint in thermochromic color and design. We seek to help every brand create differentiation and ‘theater-in-the-hand’ experience every time the consumer touches the product. CTI is ‘not just an inks company’ but an innovator who helps grow and differentiate brands.”

h/t: http://www.packagingeurope.com/Packaging-Europe-News/62890/CTI-Achieves-Sizeable-Expansion-of-Thermochromic-Colours-for-Metal-Can-Decoration.html

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