Mars, Inc. has launched Pumpkin Spice Latte M&M’s for the fall season.
The limited edition package design features the bespectacled mascot Ms. Brown, wrapped in a gray scarf for autumn. She holds a cup of coffee topped with pumpkin-shaped milk art. A swirl pattern decorates the brown and tan bag. The curly font for “Pumpkin Spice Latte” features a creamy color outlined in deep brown. A graphic of orange, brown and white candies illustrates the new flavor’s color palette.
Mars debuted the special milk chocolate candies about two weeks before the re-release of Starbuck’s iconic Pumpkin Spice Latte drink on September 8. The candy maker is not the first company to jump on the PSL bandwagon. Kellogg’s released limited edition Pumpkin Spice Frosted Mini-Wheats last month.
The limited edition treats will be available exclusively at Target stores during the fall season. Earlier this month, the company announced Pecan Pie M&M’s, available in Walmart stores during the Halloween season. The pecan pie package design features the Ms. Green character sitting on a haystack and holding a plated slice of pecan pie.