Frank’s, a company that produces pet products specifically for dachshunds, thinks of package design strategically. The company turned to package designer Amanda Day to create an upscale look for a new luxe line of products for the low-to-the-ground doggie. The result: a design that showcases the breed’s unique physique to create market differentiation and shelf impact..

Day told “The Dieline”:

“I was asked to design a packaging system for pet products that was unlike anything else on the market. The brand was specifically for the dachshund. The typography is bold and classic, suggesting a sense of luxury and taste, even in a dog food. I paired the strong type with delicate handcrafted graphic patterns, all printed on a recycled stock. ultimately, the design will not only appeal to dachshund owners but all dog lovers.”

 

via The Dieline
via The Dieline
via The Dieline
via The Dieline

h/t: http://www.thedieline.com/blog/2014/7/28/franks

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