Anniversaries provide a great opportunity for special release packaging. Drawing upon nostalgia as a selling point for its 60-year anniversary, H.J. Heinz Co. has created a fun and festive package for Ore-Ida Tater Tots. On shelves until November, the packaging features retro-colored and rendered balloons at the top of the bag with an eye-catching, contemporary “60th Anniversary”  banner graphic at the center.


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