Browsing Category Novelty Packages

News and insights about event, promotional, cause-related and unusual packages.

Anthropologie Perfume’s Creative Packaging Tells Bittersweet Love Story

Romance novels inspired the creative packaging for Anthropologie’s new fragrance collection. The Fictions line’s book-shaped packaging commits to a strong storytelling metaphor. Tru Fragrance & Beauty LLC headed the project’s creative direction and product development….

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