With Christmas on the horizon, multinational British retailer Marks & Spencer has developed an appealing solution to the hard-to-remove toy packaging all parents loathe. While plastic twist ties and securing mechanisms serve an important function in keeping the product in its place, their impracticality and environmental unfriendliness are negatives.
To combat this issue, Marks & Spencer enlisted the help of Design Futures. Their solution: PaperTies made from recyclable paper that can be cut or torn with ease.
In addition to PaperTies practical function in terms of consumer appeal, this innovation is also environmentally conscious. Marks & Spencer was the first retailer to win the Carbon Trust’s triple award of certification for achievements in carbon, water, and waste reduction. This latest design improvement demonstrates the company’s ongoing commitment to reducing its carbon footprint – while improving consumer experience with the products it sells.