Since October was designated “Breast Cancer Awareness Month” in 1985, companies have been using their packaging as a means of showing support and advertising partnerships with breast cancer organizations. Typically, these packaging alterations involve a pink color scheme or the addition of a pink ribbon. However, Costa Rican food brand Doña María has come up with its own symbolic approach.

As a means of paying tribute to breast cancer survivors who have undergone mastectomies, the company had Publimark Lowe design a sugar package aesthetically split down the middle with all text from the right side removed. This breast cancer awareness packaging design is eye-catching, though-provoking, and successfully advertises Doña María’s donations to a foundation that brings awareness to the importance of self-exams.

h/t: http://www.thedieline.com/blog/2014/10/22/breast-cancer-awareness-packaging-gets-a-makeover

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