UK grocer Budgens has commissioned creative agency Taxi Studio to provide new retail food packaging design for its entire line of own brand edibles. Budgens has repositioned its brand with a new proposition centered on ‘everyday discovery at the heart of local life.’

Since being selected for the assignment, Taxi has worked closely with Budgens senior management team to define the strategy and creative direction for more than 800 SKUs.

Taxi Studio founder and creative partner Spencer Buck said:

“We are thrilled to bits about working with Musgrave on the Budgens brand. They are a great team of people, all focused on instilling more pride within the business, and they see packaging as an integral element to achieving this. We’ve reacted with speed and agility to hit an extremely tight deadline to see the first run of 100 or so products on the shelves this week. Our primary role is to premiumize Budgens packaging to better reflect their top quality products.”

There are 170 Budgens stores located across the UK, all independently owned. The stores offer local, artisan and national brands.

h/t: http://www.packagingnews.co.uk/design/new-packs/taxi-redesigns-budgens-brand-packaging-range/

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