Washington, D.C.-based SoapBox Soaps has incorporated a labeling system into its products that lets consumers see what charities they’re supporting. Every SoapBox product includes a unique “Hope Code” that links to a page on the SoapBox website and informs the consumer of the community they are helping through their purchase.

SoapBox CEO David Simnick said he was inspired to create his business after working on aid projects in the developing world. He wanted to make a product that would allow consumers to support hygiene, clean water and soap projects. The company has grown from a few soap bars in 2012 to its current line of over 40 SKUs and two families of products. SoapBox offers bar soaps, liquid hand soaps, body washes, lotions, shampoos and conditioners in the SoapBox and SoapBox Elements lines.

According to President Daniel Doll, the packaging needed the right balance of practicality and attractiveness to ensure a successful product launch for the new brand.

“We were able to extend our liquid product line so quickly by working closely with M&H Plastics (part of the RPC Group of Companies) in Winchester, Va., a supplier who has worked to support our growth and believes in our social mission,” Doll said.

h/t: http://www.packagingeurope.com/Packaging-Europe-News/63842/Soapbox-Enables-Customers-to-See-Where-Their-Donation-is-Going.html

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