A new label design for 7up by PepsiCo is poised for a launch in the Middle East.
It will first be released in Saudi Arabia this December before it is released across 140 countries worldwide. The change will feature a clean, simple logo. The logo change will feature a clean, simple logo using a solid green background, the number 7 in a white bubble font, and the word “up” written in white bubble letters inside a flat red circle. Small, flat circles representing bubbles will also be featured on the new label design.
Carla Hassan, chief marketing officer of PepsiCo MEA, said:
“7up is renowned for its truly unique outlook and as consumption trends evolve, we look forward to introducing a refreshed take on this iconic beverage.”