A new label design for 7up by PepsiCo is poised for a launch in the Middle East.

It will first be released in Saudi Arabia this December before it is released across 140 countries worldwide. The change will feature a clean, simple logo. The logo change will feature a clean, simple logo using a solid green background, the number 7 in a white bubble font, and the word “up” written in white bubble letters inside a flat red circle. Small, flat circles representing bubbles will also be featured on the new label design.

Carla Hassan, chief marketing officer of PepsiCo MEA, said:

“7up is renowned for its truly unique outlook and as consumption trends evolve, we look forward to introducing a refreshed take on this iconic beverage.”


h/t: http://www.arabnews.com/news/670806

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