Suerte Tequila has launched a limited-release bottle of its Extra Añejo tequila that features glow-in-the-dark packaging. The 750-mL glass bottles are made by Bruni Glass and screen-printed by Monvera Glass Décor. According to Suerte, the glow-in-the-dark look is executed through photoluminescent pigments within the manufacture of the enamel coatings. According to the company, the vibrant glow that results is an advance in traditional glow-in-the-dark technology as it requires a shorter charge time and releases light over a longer period of time.
Suerte Tequila co-founder Laurence Spiewak told Packaging World:
“Because our Extra Añejo is such an exceptional liquid, we wanted to create a one-of-a-kind bottle to showcase our five-year aged tequila. Our bottle really stands out on the back bar or shelf and invites tastemakers to experience a beautiful aged tequila.”
The bottles of Suerte’s 100 percent Tahona-pressed, five-year single-barrel Extra Añejo can be purchased in New York, Washington, Colorado, Maryland, Delaware, and Washington DC.