For Life Products, LLC has created custom retail packaging for Rejuvenate Home, its new line of high quality cleaning products targeted at the mass retail market.

Eight years ago, For Life launched its original Rejuvenate line of floor restoration products in Home Depot, Menards and other DIY retailers. Last year, after analyzing its sales data, For Life found that shoppers tended to choose lower-cost cleaning products over its Rejuvenate line. They conceived the Rejuvenate Home line to appeal to these more cost-conscious consumers.

For the new products, For Life designed slightly larger packaging for greater perceived value.

The packaging also had to differentiate the cleaning products from the restoration products, while still leveraging the brand equity of the higher line Rejuvenate products. The bottle’s flat front billboard was designed to attract consumer attention and also to echo the original design of the restoration products, while its white color differentiates it from the silver bottles of the restoration line.

h/t: http://www.packworld.com/package-design/structural/premium-cleaning-products-convey-value-retail-sale

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