Nestlé, the international food and beverage juggernaut that’s headquartered in Switzerland, recently announced its goal of creating 100% of its packaging from reusable or recyclable materials by 2025.

The food manufacturer hopes that none of its packaging ends up in landfills by then and says it is committed to minimizing its impact on the environment.

“Plastic waste is one of the biggest sustainability issues the world is facing today,” Nestlé CEO Mark Schneider said in a statement. “Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, reuse, and recycle.”

Despite their commitment, environmental advocacy groups say the Swiss company isn’t going far enough and that their plan is short on substance.

“The company is one of the parties responsible for the serious plastic crisis in the oceans,” Yves Zenger, a spokesman for Greenpeace Switzerland, said in a statement.

In a press release posted on its site, Nestlé says that preventing its packaging materials from ending up in seas, oceans, and waterways is one of the major drivers of their ambitious commitment.

To learn more, specifically, about what the company plans to do to achieve its goal, check out Nestlé’s press release.