Nescafé has launched a cool package design for its limited edition collection of Azera coffee tins. Graphic design students at the University for the Creative Arts (UCA) in England created the new tin designs. The design contest encouraged the students to create packaging that demonstrates a passion for coffee, thereby introducing an established, generations-old brand to today’s consumers.
London-based advertising agency Psona 12 developed the campaign for the limited edition tins, which will be available exclusively in Tesco stores. The six winning designs were chosen by representatives from Nescafé, Psona 12, UCA and Tesco.
Psona 12 Creative Director Owen Catto said:
“Working with exciting young talent has been inspiring. From initial ideas to beautifully crafted final designs, everyone involved has found it a rewarding experience. I’ve taken great pleasure in seeing the next generation of creatives shine.”
The campaign will also feature online and social media activity, video advertising, point of sales materials and digital displays. The advertisements will be active during June, July and August of 2015.