Canadean, a well-known market research company, recently shared insights from some of its surveys with Packaging Today Magazine. The firm offered findings in a variety of categories. Key topics and trends follow:

  • Pressure on pricing is driving demand for cost savings in packaging
  • Packaging is being designed around “Renew, Reuse, Recycle”
  • Consumer Convenience & Functionality Drive R&D
  • Smaller households = smaller pack sizes
  • Anti-aging segment evolves as people live longer
  • Top innovators: skincare and haircare
  • Design comes before costs
  • Booming markets: Asia and Latin America
  • Sustainability tops consumers’ wish lists


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