Naturipe Farms has created compostable packaging for its organic blueberries with a natural fiber tray and recyclable flow-wrap film. The packaging has made the grower-owned company a finalist for the Produce Marketing Association’s 2014 Impact Awards.
The company believes that he eco-friendly packaging differentiates the product from competitors while appealing to customer values and maintaining the brand’s sustainable mission via its “Cultivate with Care” program.

“The 100% compostable material as the package base creates an emotional connection for the organic consumer as it speaks to their desire for authenticity and ‘good feeling’ about their purchases,” Janis McIntosh, Marketing Manager, Naturipe Farms told Perishable News.

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h/t: http://www.perishablenews.com/index.php?article=0039864

 

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