Nature’s Partner, a consumer brand of Giumarra Nogales, the Arizona-based importer and marketer of Mexican-grown, seedless watermelons, has launched matching, peel-able labels and POS display bins designed to attract and encourage kids and their parents to eat more watermelon.

The Sesame Street-inspired labels and displays support Nature’s Partner’s participation in the “Eat Brighter” Program, a collaboration of Sesame Workshop and the Produce Marketing Association to increase children’s consumption of fresh fruits and vegetables. The two-sided, themed labels, created by on-pack label design firm, Yerecic Label, provide kid-friendly recipes on the product facing surface.

“With the advent of the ‘Sesame Street’ program, we pressed ahead and planted additional hectarage in expectation of increased consumption. The ‘Eat Brighter!’ program is a great tool for promoting consumption in our industry,” said Megan Schulz, marketing and communications manager at The Giumarra Companies.

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http://www.packagingdigest.com/packaging-design/melon-grower-uses-packaging-to-get-a-bigger-slice-of-the-market150311

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