Beringer will debut new modern packaging for its Founders’ Estate wines. According to Beringer, the Founders’ Estate wine collection includes nine varieties sourced from premier California vineyards, all crafted to drink immediately and pair well with a variety of dishes.

The winery said the new packaging reflects Beringer’s heritage, but exudes a modern feeling that will appeal to consumers. The packaging will be accompanied by point of sale materials announcing Beringer Founders’ Estate as a presenting sponsor of Food Network’s “Chopped Grill Masters,” a five-episode competition featuring 16 grilling experts. A custom Beringer ‘Chopped Open Your Basket’ vignette will appear on television and in 500 Kroger stores. A text-to-win sweepstakes will also be advertised in-store across major retailers, offering consumers the chance to win a home grilling space.

Beringer Founders’ Estate Senior Brand Manager Sheri Tueros said, “There are few better pairings than steak and wine, so we are excited to partner with ‘Chopped Grill Masters’ to highlight our wines during the summer grilling season.”

h/t: http://www.packagingstrategies.com/articles/88093-beringer-founders-estate-wines-launches-new-packaging-and-advertising-on-food-network
http://www.packagedesignmag.com/content/beringer-founders-estate-wines-launches-integrated-marketing-campaign-with-food-network

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