Wholly Guacamole has developed flexible food packaging for its 100-calorie mini product. The flexible film container holds two ounces of guacamole.

Marketed as America’s number one guacamole, Wholly Guacamole had three design goals for the mini container. The flexible food packaging needed to be suitable for on-the-go snacking, to deliver multiple usage options and to provide consumers with the nutrition they want, Brand Manager Terrill Bacon said.

Before the new cup, the company packaged 100 calorie servings in squeezable bags. It made the switch in order to offer consumers the option to squeeze, dip or scoop their guacamole. According to Bacon, Wholly Guacamole offers a variety of package sizes and guacamole flavors.

The Saginaw, Texas-based company is not the first to capitalize on the growing demand for healthy, on-the-go snack options. Earlier this year, Mediterranean Snacks introduced a new version of its tapaz2go snack packaging, which features a 50-gram cup for red pepper hummus and a 0.9-ounce bag of Snyder’s mini pretzels. The packaging touts the snack product as a “good source of protein.”

Recently, many kinds of snacks have been packaged in similar ways to the Wholly Guacamole minis. Even fresh fruit like berries and pomegranate arils have been packaged in portable cups.

h/t: http://www.packagedesignmag.com/content/brand-manager-packaging-makes-it-easy-for-consumer

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