Metal Packaging Europe (MPE) has launched a new packaging mark to clarify the unending cycle of metal recycling. The design is a play on the universal infinity symbol and includes the text “METAL recycles forever.”

The new mark is the result of MPE’s recent research conducted across the UK, France, and Spain,  finding that many consumers don’t understand the true potential of metal recycling.

MPE general secretary Anders Linde has said:

“European consumers purchase more than 85 billion products per year in rigid metal packaging so finding a solution to encourage these items to be recycled is of great importance. I am delighted that our industry has jointly identified a message that really makes a difference to consumer attitudes and behaviours, reassuring ‘keen recyclers’ and inspiring ‘reluctant recyclers’.”





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