Parlux Fragrances, a subsidiary of Perfumania Holdings Inc. is launching Norell New York perfume in truly luxury packaging – handcrafted bottles by Baccarat. The perfume is a remake of the scent created by fashion designer Norman Norell. Set to launch this August, the reinvented perfume will be sold exclusively at Bergdorf Goodman in New York and then at Neiman Marcus stores nationwide.

A limited edition of the perfume features the luxury packaging by the renowned French crystal house. The heavy, rectangular-shaped bottle includes an oversized cap designed to resemble a vintage stopper.

The core Norell New York collection consists of an Eau de Parfum, Body Oil and Body Cream. International Flavors & Fragrances perfumer Celine Barel created the new formula, which features top notes of galbanum, bergamot, pear and mandarin.

The ad campaign stars actress/model Riley Keough, granddaughter of Elvis Presley. One advertisement stars the crystal bottle and Keough wearing an original Norman Norell design.

Parlux Ltd. President Donald Loftus said, “Norell New York represents the utmost in luxury fragrance. From the captivating scent to the exquisite flacon, we are proud to further restore the artistry of fragrance for a new generation.”


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