packaging world

 

In order to convey the themes of luxury and softness, British company Task Consumer Products used color and graphics in their redesign. The choice to use cool colors like blue and purple, a round and loopy font, and an image of a cozy-looking sleeping duckling to their toilet paper and paper towel packaging, helps the brand set itself apart from competitors and present a uniform look among their product line.

http://www.packworld.com/package-design/graphic/new-tissue-brands-make-splash

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