Dolce & Gabbana has launched limited edition lipstick packaging inspired by Sophia Loren. Named ‘Sophia Loren N°1,’ the product features D&G’s standard gold tube embellished with the actress’s signature.

D&G introduced the beauty product as “more than just a lipstick.” The hashtag #ItsMyRed accompanied the lipstick’s unveiling on social media.

Sophia Loren N°1 features a bright cherry red shade. The Italian beauty icon stars in the lipstick’s advertising campaign, which also features a matching gold D&G compact. The brand released a short behind-the-scenes video of the photoshoot.

Domenico Dolce and Stefano Gabbana said:

“Sophia Loren N°1 is our way of saying, ‘Thank you, Sophia! Thank you for [your] beauty, thank you for being a world favorite, thank you for being an icon of the big screen and of Italian beauty.’ She has been a constant source of inspiration for us and today we celebrate her with the gift of her very own lipstick.”

Those who signed up for the pre-order had the opportunity to buy the lipstick at D&G’s Beauty Boutique in Corso Venezia. The lipstick is currently sold out at retailers.

Some speculate that since the lipstick name contains a number, D&G plans to release more products in a series.


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