For the fifth consecutive year, ButterflyCannon has designed limited edition bottle packaging for the Chandon summer campaign.
This year’s Chandon Brut Classic packaging design celebrates the all-American summer, featuring the brand’s classic stripes and the colors red, white and blue. The colors and overlapping stripes were also designed to evoke a nautical theme.
The London-based design agency considered current fashion and trends when designing the bottle, which features a satin label embellished with a stitching detail.
For the first time, the two companies collaborated on a design version that features hot pink and white stripes for the brand’s Rose wine.
ButterflyCannon Co-Founder Jon Davies said:
“We are thrilled to have the opportunity to continue our partnership with Chandon, and having created such a successful campaign the challenge for us is to continue to produce designs which generate that level of excitement and consumer engagement. This year we have taken the nautical theme in a more iconic and fashion-led direction, resulting in a design that is both playful and seasonal, but also chic and on trend.”