For the fifth consecutive year, ButterflyCannon has designed limited edition bottle packaging for the Chandon summer campaign.

This year’s Chandon Brut Classic packaging design celebrates the all-American summer, featuring the brand’s classic stripes and the colors red, white and blue. The colors and overlapping stripes were also designed to evoke a nautical theme.

The London-based design agency considered current fashion and trends when designing the bottle, which features a satin label embellished with a stitching detail.

For the first time, the two companies collaborated on a design version that features hot pink and white stripes for the brand’s Rose wine.

ButterflyCannon Co-Founder Jon Davies said:

“We are thrilled to have the opportunity to continue our partnership with Chandon, and having created such a successful campaign the challenge for us is to continue to produce designs which generate that level of excitement and consumer engagement. This year we have taken the nautical theme in a more iconic and fashion-led direction, resulting in a design that is both playful and seasonal, but also chic and on trend.”

h/t: http://www.packagingnews.co.uk/design/new-packs/butterflycannon-designs-chandon-summer-limited-edition-bottles-04-06-2015
http://www.thedrinksreport.com/news/2015/16076-getting-into-the-all-american-summer-spirit.html

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