Mondi Consumer Packaging has developed a new, environmentally-friendly paper packaging solution that features a customizable transparent window.

According to the company, the transparent window can be adjusted in both size and shape. The paper packaging features a plastic film, which the company says improves the package’s durability and barrier properties. Mondi noted that this feature is particularly useful for food products because it provides protection and preserves freshness.

Innovation Head Thomas Groener said:

“During lamination, the customized window is lasered into the packaging. The shape and design of the window can be adjusted and modified exactly the way our customers envision it, to make the product inside the packaging visible to end-consumers.”

According to the company, the new option can be used for pre-made stand-up pouches or paper-based bags, as well as reel material for FFS applications.

Mondi said that the transparent window makes a product stand out and increases brand awareness at point of purchase.

The UK-based flexible packaging company plans to demonstrate the new solution at FachPack in Nuremberg, Germany, and at ScanPack in Gothenburg, Sweden.

Recently, Chief Packaging Officer interviewed Kevin Young, President, Consumer Goods Packaging for Mondi, NA, who shared his insights on flex packaging trends.

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h/t: http://www.packaging-gateway.com/news/newsmondi-consumer-packaging-introduces-new-paper-based-solution-with-transparent-window-4683812
http://www.packagingnews.co.uk/news/materials/paper/window-of-opportunity-for-novel-mondi-solution-02-10-2015

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