This week, photo packaging company Kraft & Jute has announced that they have added a white option to their photography packaging. When customers told the brand that their brown and burlap options weren’t quite cutting it, they decided to add another option and announce it on their blog alongside rustic-themed photographs. What’s more, they used the opportunity as a means of reminding their customers that they use 100% recycled paper and ask for more suggestions? Dedicated to sustainability and customer concerns? Now there’s a tough-to-beat marketing strategy.
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