The new Kraft Heinz logo has been revealed. Recently made official, the merger between the companies inspired the new logo and brand identity.
First announced in March, the Kraft Heinz merger aims to “increase investments in marketing and innovation,” according to the company.
The new logo mashes up the original Kraft and Heinz logos. The brand names now sit side by side without their original red borders. Only the ‘K’ in the Kraft name remains capitalized. The ‘T’ in Kraft has been tapered to compliment the curvy line of ‘H’ in Heinz. ‘Kraft’ still appears in blue, and ‘Heinz’ in red.
The new Kraft Heinz logo will not appear on packaging. Products like Heinz Tomato Ketchup and Kraft Cheese Singles will retain their original logos to maintain brand recognition.