Kix cereal has released a new interactive packaging design, which features features punch-out characters and objects to allow for children’s creative play. Each cereal flavor comes with a different set of characters and environments to help inspire beginning-of-day imagination. As of now, these boxes are only available at Target department stores. An online component of the marketing campaign can be accessed at Kixcereal.com, where there are nine corresponding Kix Adventure stories (three of which are written by actress Soleil Moon Frye).

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h/t http://www.marketwatch.com/story/kix-cereal-launches-new-interactive-packaging-with-online-stories-by-actress-soleil-moon-frye-2014-09-25?reflink=MW_news_stmp

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