In effort to make their packaging better reflect their dedication to natural ingredients and transparency, the founders of Jen & Joe’s Cookie Dough have come up with a new marketing strategy. By listing ingredients on the front of the product package, Jen & Joe’s makes natural ingredients a selling point with the tagline “Ingredients So Good They’re On The Front”.
Founder Jen Laska said:
“When smart consumers want to know what’s in a product, what do they do? They turn it over, look at the ingredient list, and judge for themselves. We’re saving them the step of turning it over by listing all of the ingredients right on the front. We’re proud of our ingredients and have nothing to hide.”
The pre-made frozen cookie dough packages do not use artificial colors, flavors, additives, or preservatives.