A consortium of Italian packaging industry groups introduced a responsible packaging charter at the recent Ipack-Ima in Milan, Italy. The charter puts forth a set of shared principles around the conscientious design, production and use of packaging.
The consortium included Italian packaging trade publisher Edizioni Dativo SRL, the Italian Institute of Packaging, Ipack-Ima and packaging suppliers SIT Group, Sun Chemical and BoxMarche.
The charter states:
“The Ethical Packaging Charter wishes to be a tool of commitment, a set of shared principles to help accompany packaging towards a future of greater awareness. The Ethical Packaging Charter wishes to associate duties and rights, that bind the moment of production to that of use and consumption: an ideal contract for the system’s stakeholders, so that they might commit themselves to a set of shared principles and by making this choice public.”
The charter contains 10 common principles for conscientious packaging design: responsible, balanced, safe, accessible, transparent, informative, up-to-date, forward-looking, educative and sustainable. These guidelines served as the criteria for the 2015 Packaging Oscars awards, also presented at Ipack-Ima.