Tetra Pak has announced a new innovative packaging solution for on-the-go beverages. The company has made its DreamCap closure available on its Tetra Prisma Aseptic 500 Edge carton in the US. The company said the combo will not be available worldwide until early next year.
Tetra Pak designed the DreamCap to be re-sealable and provide a controllable product flow. The company said that the combination of the 500-milliliter carton and the re-sealable cap presents an innovative packaging solution for busy, on-the-go consumers.
The 500 Edge carton features a fully printable surface for branding opportunities. According to the company, the package is also sustainable—a trait that appeals to Millennials. Tetra Pak said it also offers the DreamCap in a renewable version made from sugarcane-sourced plastic.
Eliseo Barcas, vice president of marketing and sales, Tetra Pak U.S. & Canada, said:
“This latest offering of DreamCap on the 500-milliliter carton represents a significant improvement in functionality that our customers have been looking for. The new package combination delivers an even better drinking experience to consumers and enables brands to expand into new, on-the-go categories such as natural teas.”
Some products such as sports drink NOOMA have already adopted the new carton-cap duo.