This year’s Excellence in Holography Awards proved especially exciting with Istanbul’s BEP Hologram pack for Unilever Turkey winning the Best Applied or Packaging Product award. The holographic packaging was designed for the 25th anniversary of Magnum ice cream. The over-printing demonstrates a reversed-out “M” design to denote the luxurious nature of the brand. Winners of the awards were chosen by the International Hologram Manufacturers Association. Chair Mike Messmer said:
“The awards celebrate the best in holographic achievement and the ground-breaking innovations which keep holography to the fore in a diverse array of applications around the world.”
Holographic packaging has been cited as a great means of combatting counterfeiting and is also used in distinguishing brand identity.